PLEASANT HOLIDAYS TO EXPAND ITS OFFERINGS IN THE HAWAII LUXURY MARKET
In response to what it sees as a prime growth area for 2003 and beyond -- the expanding luxury market in Hawaii -- Pleasant Holidays will begin putting more emphasis on its upscale offerings to the Aloha State, the company announced.
Nineteen resorts on the 5 major islands make up Pleasant’s ‘Ultimate Luxury’ collection. They are: AAA 5-Diamond Kahala Mandarin Oriental, Hawaii, JW Marriott Ihilani Resort & Spa at Ko’olina, The Royal Hawaiian, Ali’I Tower at Hilton Hawaiian Village, Halekulani, all on Oahu; the AAA 5-Diamond Four Seasons Resort Maui, the AAA 5-Diamond Ritz-Carlton, Kapalua, Maui, The Grand Wailea Resort Hotel and Spa, The Fairmont Kea Lani, all on Maui; Hyatt Regency Kauai Resort & Spa, Princeville Resort, Kauai; the AAA Five Diamond Four Seasons Resort Hualalai, Mauna Lani Bay Hotel and Bungalows, Hapuna Beach Prince Hotel, Mauna Kea Beach Hotel, The Fairmont Orchid Hawaii, The Islands at Mauna Lani, all on Hawaii’s Big Island; and The Lodge at Koele and The Manele Bay Hotel, on Lanai.
According to Tim Irwin, president and chief executive officer of Pleasant Holidays, “We’ve always offered a luxury product, but want to give it more marketing attention to meet the growing needs of our customers. ” He adds, “Pleasant’s many extras, such as our exclusive Concierge Service, and our ability to negotiate up to one-half off first class air fares, allows us to give our most discriminating customers the attention and service they deserve.”
A key component of this focus will be Honeymoon/Romance packages. The company wants to aggressively expand this segment of the luxury market in partnership with the travel agent community, and will be making its marketing materials available to agents on the PleasantAgent.com web site.
Pleasant Holidays, established in 1959 and working through travel agencies nationwide, offers individual and group vacation travelers a broad range of value-added, customized Holiday packages featuring more than 400 leading hotels, 30 airlines, and car rental options in such major destinations as Hawaii, Mexico, Tahiti, Fiji, Australia, New Zealand, Asia, the Bahamas and Caribbean.
For more information on Pleasant’s specials to the luxury market, call (800) 448-3333, or visit www.PleasantAgent.com.
