Midwest Airlines Giving Frequent Flyer Miles to the Family Pet
Midwest Airlines is turning to dogs and cats in hopes of wooing more consumers. Midwest announced a new program Monday that gives pets a free round-trip ticket for every three domestic round-trip flights they take with their owners.
By contrast, Midwest's human passengers get free round trips at 25,000 miles - a mileage requirement that frequently requires more than three domestic round trips.
``While in the past their owners have been racking up miles on free trips, all the pets have been getting is a pat on the head,'' Midwest CEO Tim Hoeksema said Monday.
``We decided that it was high time to throw a bone to our frequent customers - and their best friends.''
The promotion follows a similar promotion announced last week by United Airlines, which is offering pet owners 1,200 bonus miles on up to two round-trip tickets when they fly with their pets before May 27.
Midwest, which serves 50 U.S. cities through hubs in Milwaukee and Kansas City, Mo., says it racks up about 3,000 one-way pet trips a year. Pets fly round-trip with their owners on Midwest for $150 or one-way for $75.The airline is promoting its new pet mileage plan at pet shows.
For more information, visit Midwest Airlines website at: www.midwestairlines.com or the United Airlines website at: http://www.united.com
