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Families Pick Orlando as Top Choice for Spring Break

In a recent independent national survey of 2,000 parents, twenty percent of parents surveyed selected Orlando as their spring break destination of choice for the second consecutive year. Family Spring BreakŪ is a travel trend defined as families traveling together with children, high school-aged or younger, during March and April, the typical spring break timeframe.

The most popular activities among families with children if they were to travel to Orlando included: visiting area theme parks (76 percent); going to the beach (11 percent); other local attractions (4 percent); boating, camping and fishing (2 percent); water parks (1 percent) and visiting friends and relatives (2 percent); shopping (1 percent) and sightseeing (3 percent).

Forty percent of parents surveyed also claimed they were extremely or somewhat likely to travel with their families for spring break in 2005. Of those, twenty one percent indicated they were extremely or somewhat likely to make Orlando their choice for a spring vacation in 2005. Other popular cities parents selected included Miami (8 percent) and New York City (6 percent).

"We are pleased to share the results of this survey which provides us with the critical knowledge to continue to expand the extremely important family market," said William C. Peeper, president of the Orlando/Orange County Convention & Visitors Bureau, Inc. "Spring is a great time for families to visit Orlando and spend quality time with one another in a destination known for its ability to promote family bonding while creating invaluable vacation memories."

For a complete listing of Orlando Family Spring Break activities, helpful hints to plan an Orlando family vacation and special vacation packages, visit www.orlandoinfo.com/springbreak or call 1-888-ORL-4FUN. While in Orlando, visitors can also stop by the Official Visitor Center located at 8723 International Drive, at the southeast corner of International Drive and Austrian Row (open from 8 a.m. to 7 p.m. every day of the year except Dec. 25).

Editors Note: Results are based on a November 2004 TNS Express Omnibus Telephone survey among 2,000 U.S. adults ages 18 and over. TNS Express Telephone Omnibus is a weekly multi-client survey.

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