Village of Pinehurst, N.C.
According to the staff at Pinehurst, it started with one or two teens getting their toenails painted bright blue. The salon at the Spa at Pinehurst then added more "kid friendly" colors for girls when moms and grandmothers wanted bonding times. And then the explosion hit.
Pinehurst has now opened its new KidSpa (ages 6-11) and TeenSpa (12-16), and it's offering more than twinkling toes to the flock of teen spa goers. Developed in response to the growing trend of young girls and boys getting together for a day of fun, fitness and friend-time, a new menu just for the younger set opens the doors to massage, salon and even facial treatments.
What makes these treatments different than the adult offerings? "Education, focus on growing muscles, and great care towards addressing self image,"says Kim Parker, director of The Spa at Pinehurst. "You can't take teen stress out of the picture, which we know exists, with peer pressure reaching an all time high. We help educate them on healthy skin practices, and begin a wellness program that will last their entire lifetime."
Teens aged 12-16 will enjoy the Total Teen Facial that comes with a special take-home "prescription" for healthy skin care and great product samples; and the Teen Makeup Application/Lesson with the new teen-friendly "Motives" makeup line. For boys, the Teen Tune-Up fitness training session is a 30-minute introduction to weights, cardiovascular care and other basis workout techniques.
On top of it all, there are three packages designed for teens: The two-hour Teen Time Out that includes a massage, facial and makeup session; the Mother Daughter ReTREAT that includes facials, manicures and pedicures, and the ultimate three-hour beauty session - Friends Are Forever package, including a teen facial, manicure, pedicure and makeup session.
Kids 6-12 have five services designed especially for them. Among them are the Kids Massage, a short 20-minute back, shoulder and appendage massage that soothes; the mini Kids Facial, a 20-minute service that begins with a cool facial massage and ends with hydrating cream; Twinkle Toes Pedicure and Fancy Fingers Manicure, Cutesy Cuts, and Mother/Daughter ReTREAT package (2 hours).
The Mother/Daughter ReTREAT package is a morning or afternoon of pampering. Mom receives a Mini Facial, Spa Manicure and Pedicure, while the daughter enjoys a Kids Facial, Fancy Fingers Manicure and Twinkle Toes Pedicure.
Pinehurst also sees safety as a focus. A parent or guardian must be in the room during massage sessions for kids 6-12 years of age. A bathing suit or underwear is also required. Therapists providing massage to this age group are also gender specific, alleviating any stress related to privacy and self-image.
"Since The Spa at Pinehurst opened in 2002, we've received innumerable requests for parent/child and teen spa services," said Parker. "We're opening the doors, offering a new TeenSpa Lounge as a place to gather, and getting them comfortable in a spa with their parent or grandparent."
Other offerings at The Spa at Pinehurst include Yoga Jewelry, Spa aromatherapy bears, Teen Eye Mask, Teen OPI Nail Polish, Ice Cream Scoop Fizz Balls and the "Get Fresh" kids homecare pedicure line.
Offerings range from $25; overnight packages begin at $339 for two nights, breakfast and dinner, plus a round of golf or spa treatment for adults. Kids under 18 stay free with a parent.
In addition to its spa services, Pinehurst offers so much more for the entire family. The resort boasts eight championship golf courses, including the world-renowned Pinehurst No. 2, site of the 2005 U.S. Open Championship. The 2,000-acre resort is also the home of three world-class historic hotels. The Carolina, is a stately Victorian; The Holly, an intimate inn with Four-Diamond dining, is Pinehurst's most luxurious accommodation; and The Manor provides a more casual atmosphere.